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“The Beauty of Imaging”: Best Cultural Event of 2017

Milan, Italy , 10/05/2017

At the 14th Bea Italia Awards, the Italian festival recognizing excellence in Events and Live Communication, where 132 projects by the best Italian companies were presented for consideration, “The Beauty of Imaging” won the award for Best Cultural Event of 2017.

The exhibit, organized and created by Feelrouge and Bracco to celebrate the Group’s 90th anniversary, aimed to make the complex field of diagnostic imaging accessible to the public, turning it into an enjoyable and intriguing experience thanks to an exciting and engaging presentation. What impressed the jury was its original idea: “The exhibition, which featured events and possibilities for interaction, encouraged the visitor to explore the world of diagnostic imaging, making it near and comprehensible, transforming it into a fascinating world of scientific works of pop art.” In fact, “The Beauty of Imaging” exhibit at the Milan Triennale Museum last June recorded an extraordinary number of visitors, many of whom were young people.

The closing awards ceremony was held on October 5th at the Superstudio Più in Milan following a two-day festival with many events and initiatives.

The purpose of the annual Best Event Awards, and of Bea, is to recognize the event as an innovative form of communication, fully integrated within a company’s communication strategy. As is tradition, the winners of the various awards were decided by an esteemed jury of 45 members, composed of managers from the main companies investing in events and communication.

The Beauty of Imaging

The Beauty of Imaging

“The Beauty of Imaging”: Best Cultural Event of 2017

Bracco WorldWide

The Bracco Group,
through its subsidiary
Bracco Imaging
operates throughout
the world both directly
or indirectly.

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Our History

The Bracco Group
exists since 1927,
when Elio Bracco
founded the Italian
E. Merck company
branch.

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Structure

The Bracco Group
operates through its
three business units.

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